Your online presence is also referred to as your digital footprint and it is the collective substance of your online activity. It’s a combination of your content, social media, digital advertising, search engine optimisation (SEO) and more. Getting all of these components working harmoniously creates a well-oiled machine that turns users into prospects and prospects into customers.
The web is an information portal and one of the first mediums people use when they are looking for answers and solutions – and your digital footprint is an excellent chance to make a positive first impression.
