BallantyneTaylor offers both display advertising and paid online search advertising. Paid search is one of the fastest, most scalable ways to grow sales and leads. It can be thought of as a system of keywords, ads, landing pages, and optimisation techniques. But with display advertising you can cast a wider net or target just a few websites.

Knowing when to use paid search versus display advertising really comes down to one simple factor – are people already searching for your product or not? If they are, paid search will likely trump any display advertising efforts in scalability and profit. But if no one is searching for your product yet, you can use display ads to show them.

Our display advertising services include:

  • Banner design and creation
  • Campaign creation and optimisation
  • Split testing
  • In-depth weekly and monthly reporting

Our paid search services include:

  • Keyword research and development
  • Campaign creation and optimisation
  • Ad copy split testing
  • Landing page assessment, design and A/B testing
  • In-depth monthly reporting

paid search Advertising