If you’re in the business of selling to businesses, this digital marketing eBook is for you. B2B marketers must accept the reality – buyers are increasingly searching online, and may be as much as 90% through their decision-making process before they reach out to you.
Following the steps and tips in this digital marketing eBook will help you understand and successfully deploy the new tools of ‘digital engagement’.
Research and Strategy
The buyer’s journey to finding you begins with you understanding your target buyers.
Content Marketing
Be the ‘hero’ and address those buyer concerns and pain points in enticing and winning ways.
Marketing Automation
Nurture leads in a one-on-one way, building trust with every personalised ‘touch point’ as you move them along the sale cycle.
Customer Engagement & Analytics
Help the buyer with relevant content all the way to ‘close’ and continue the high level of service after. We’ll also show you how to measure, refine and relentlessly improve.
