This year, according to research by eMarketer, it is estimated that some $134.7 billion will be spent on content marketing.
Meanwhile, international market research pro, Mintel, has predicted double digit growth for content marketing in the next five years. With this ever-increasing spend, it’s vital that you are getting the most out of your budget.
You’ve got to give your users what they want. It starts with giving them content that they will actually take the time to consume, and wall-to-wall text, is not the answer. Messages get weighed down and hidden in excessive quantities of text, but images are understood at a glace. So forget your whitepapers, let’s get visual.
Visual content shows your products without telling people about them. Images break through the clutter of online content by communicating ideas quickly, like a snapshot. They also evoke emotional responses. Don’t believe me? Check out the stats below. Our infographic shows how visual content marketing can be advantageous to your brand.
Visual content marketing is set to dominate 2014. People simply respond better to images, it all comes down to our natural learning style and how we retain information. Have you tested visual content v. written content for your brand yet?
If you want to find out more about how content marketing will work for your business, check out our ebook: The Superheroes of Digital Marketing!