Law Firm Gaze Burt wanted to attract younger staff and clientele, and convey their point of difference – the values inherent to their practice. We developed the line “We see law differently” to distance Gaze Burt from the sharks that give the legal profession a bad name, and used a rich, modern colour palette offset by inky black to create a stylish geometric graphic device that could translate across all their collateral – including artwork for the firm. The dynamic, contemporary new look has created pride in-house, attracted younger talent and received a tremendous response from clients.
