Are you struggling to generate new sales leads?
Do you need a new, unique B2B brand story to take to market?
Is it time to refresh your website and digital marketing?
If you run a B2B company and are ready to generate more leads, more revenue and more results, register now for our ground-breaking B2B brand strategy workshop.
Why register for the workshop?
- Clarify your messaging so that prospects understand you
- Find the “white spaces” and new brand position in your market
- Develop a new brand story using proven storytelling techniques
- Create strategic, key messages to guide all your marketing
- Get a deeper understanding of your prospective customers
- Identify the most effective channels to reach your prospects
- Up your digital marketing game with new tested strategies
How does the process work?
You can choose from both half and full day workshops, and we generally recommend bringing a maximum of 5 staff from your company to the session. We start the process with a research phase before the meeting – getting to know your business, competitors and customers. We also do a complete review of your past marketing activity and best-in-class case studies from around the world.
At the workshop we then take you through our POSITIONING SWEET SPOT PROCESS to identify your unique points of difference and best opportunities for growth.
From here, we dig deeper by developing more detailed customer personas and a compelling brand story (using scientifically-proven story architecture)
All our discussions and strategic recommendations are then formulated into a brief report which also includes practical action points to implement the plan. We then meet again to sign off the final report, agree on next steps, and set up goals and review dates along the way to measure your progress against the digital marketing plan.and messaging platform for your brand. We also develop a detailed digital marketing plan that outlines how all online and offline media channels will work together to drive visitors to your website, capture prospect data, and generate new sales leads.
What size companies is the workshop most suitable for?
The brand strategy workshop is suitable for both large corporates and small B2B start-up companies. Over the last 5 years we have run this workshop successfully for companies such as OfficeMax, Canon Australia, ColorCote, Forecast 5, OneNet, 1st Call Recruitment, Speedy Signs, and David Forman.
If you’re ready to set your B2B brand on fire and unleash revenue growth, book your brand strategy workshop today!