This fantastic infographic from Vi Knallgrau GmbH, and agency for new media in Vienna, sheds some light on what types of content and strategies work best for brands on Facebook.  

The infographic is based on a for week study of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland.  Due to the fact that the study is contained to a specific region, it’s unlikely that every single data point will resonate with your own brand, but we think it is pretty universal food for thought!

Source file: infografik_english.jpg 1000×3059

Want a second opinion on your content marketing strategy?

Contact Managing Director, Steve Ballantyne at: steve@b2bpartners.nz

Or check out our ebook, The Superheroes of Digital Marketing.  We’ve got an entire chapter dedicated to content marketing!