Search engine optimisation can be a tricky procedure for any business — especially on mobile. But as we live in the now, a world of tablet computers and smarter smart phones, we must accept the decline of the desktop in favour of something more portable and accessible. In the end, mobile is the future. While we cannot predict when mobile search will overpower desktop, it is inevitable. And to help ease us through the transition, Google has ordained and established a few suggestions.
Responsive Design — This is Google’s recommended configuration
Responsive design crafts sites to provide an optimal viewing experience — easy reading and navigation with minimal scrolling and re-sizing. And isn’t that what it’s all about? This type of web design adapts the layout to the viewing environment, which is great for mobile, tablet, and desktop devices! If you want to play it safe and smart, consider using this type of design for your next site (will also save you the headache of having to code both mobile and desktop sites).
Mobile redirects are particularly essential to an eCommerce site with a variety of products. For example, if a person searches for “soccer ball” from a mobile device and a result is returned by say, Rebel Sport, that result must be directed to the mobile version of that page. In the event that only a portion of this site is optimised for mobile (home page, checkout, About page), it is recommended that the user is taken to a specific page, and not one which is a mobile-optimised home page.
Stay away from Flash!
Attempting to load a web page from a mobile device, only to find that is uses Flash, generates mounting frustrations as you unwillingly lower the proverbial anchor on any thought of further page navigation. Using embedded video that has been developed in HTML 5 will be accessible to all users. This way, if someone does happen to access your desktop site from a mobile device, the video will work seamlessly, and any attempt to view your product or service will not be thwarted by inflexible Flash.
404’s are a sure fire way to kill the mood
When Google says, “All pages should be optimised for mobile,” Google means it. If your site is mobile-friendly, but redirects users to a desktop 404 page, you’re still not quite hitting the mark. It is essential to confirm that your mobile 404 page is, in fact, formatted for mobile. Bear in mind that mobile 404 pages can be interesting and interactive for your users. Perhaps a game or a quiz?