Yellow briefed us to concept and produce a fresh new integrated lead generation campaign for their Google AdWords offering. Before we started work on the campaign, we did some strategic work on branding their AdWords team. The aim being, to provide a younger more appealing, human face for the company. Yellow eventually settled on the name AdNerds for their smart young team of AdWords professionals.
Once the team branding was settled, we got to work on developing a series of digital ads and landing pages to highlight some of Yellow's successful customer stories. The campaign produced strong sales leads but was also work wonders for staff morale.