A large company with many franchises, Speedy Signs needed a brand refresh to update their look, reinforce the benefits of their services, and reflect their position as industry leaders. We created a vibrant logo design with a digital, 3D feeling that glowed against an inky black background and a benefit-driven tagline to expand perception of the company’s offering. The graphic new design worked effectively on everything from the company’s vehicles and shop fronts nationwide, to all of their off and online communications. It revitalized the brand and, according to positive feedback, has been a hit with customers.
“Our branding refresh, including a vibrant new logo along with building and vehicle signage, has brought a coherent and highly visible image to the Speedy Signs network – vital when demonstrating the advantage that outstanding signage can give any business.”
- Grant Archibald, CEO, Speedy Signs NZ